The New York Times’ investment in digital is finally paying off. The company’s ad revenue for 2014 was flat compared to 2013; thanks in large part to sponsored content, growth in digital ads, and an ever-increasing digital subscriber base.
In an announcement, Times CEO Mark Thompson said the company now has 910,000 digital subscribers. That’s up 150,000 since 2013. It also puts the Times on track to hit one million paid digital subscribers by next year.
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