NY Times Buys The Wirecutter and The Sweethome

It's a good day for all involved.

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

The New York Times Company has purchased The Wirecutter and its sister site The Sweethome in an all-cash transaction.

The Wirecutter was founded in 2011 by former Gizmodo editor Brian Lam. Both The Wirecutter and The Sweethome are product-recommendation sites — the former for tech; the latter for the home.

Lam will stay on in an advisory role, with Jacqui Cheng, editor-in-chief, and Christopher Mascari, product director, continuing in their respective roles. 

Ben French, vice president of NYT Beta, will serve as interim general manager while the Times integrates The Wirecutter and The Sweethome.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in