‘Nudge Marketing’ Most Effective Strategy to Push Produce Sales


Nudge marketing is exactly what it sounds like: compelling consumers to behave in a desired manner by “nudging” them with a marketing message that straddles the delicate balance of not being too soft and subtle nor being too heavy handed and forceful.

It turns out that the public doesn’t mind being marketed to, as long as the marketing strategies behind the messaging is respectful of the public’s vigilant sensibilities. This revelation has emboldened health advocacy groups who feel outgunned by larger food corporations that aggressively, and successfully, market junk food and sugary sweets to an obese and unhealthy public.

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