Performance Marketing

‘Nude’ Baristas Take Over a Coffee Shop for Nestlé’s New Creamer Campaign

Body painting for buzz

By Christopher Heine

July 15, 2015

For Nestlé's Coffee-Mate Natural Bliss all-digital campaign that launches today, the brand's marketers wanted to do something with a little shock value. So they took over an Irving Farm Coffee Roasters store in New York on April 24 with baristas wearing essentially nothing but body paint.

Christopher Heine
@Chris_Heine Christopher Heine is a New York-based editor and writer.
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