Performance Marketing

'Nude' Baristas Take Over a Coffee Shop for Nestlé's New Creamer Campaign

Body painting for buzz

By Christopher Heine

July 15, 2015

For Nestlé's Coffee-Mate Natural Bliss all-digital campaign that launches today, the brand's marketers wanted to do something with a little shock value. So they took over an Irving Farm Coffee Roasters store in New York on April 24 with baristas wearing essentially nothing but body paint.

Christopher Heine

Christopher Heine is a New York-based editor and writer.

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