NPR Pleased With Test Of Local Content On Facebook
NPR conducted an experiment using the ability to customize Facebook posts by location with its Seattle affiliate, KPLU, and the experiment was a rousing success.
NPR conducted an experiment using the ability to customize Facebook posts by location with its Seattle affiliate, KPLU, and the experiment was a rousing success.
The public broadcaster said it used Facebook’s geolocation capabilities to post one story from KPLU on its Facebook page each day, visible only to users in the Seattle region, and it was pleasantly surprised by the results:
During the first four months of this experiment, we posted about 50 geofocused KPLU links — a fraction of all KPLU content — on NPR’s Facebook page.
These posts accounted for 12 percent of KPLU.org’s
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