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Amazon and Twitter are already gearing up for holiday shopping with the launch of a new hashtag-triggered shopping tool today. Amazon's new initiative is dubbed #AmazonWishList and builds on a similar initiative that the online giant rolled out in May. Now, when Twitter users see a tweet with an Amazon link in it, they can reply to the tweet with the hashtag #AmazonWishList. Doing so will automatically drop the product into an Amazon Wishlist account.
To add the feature, consumers first have to link their Twitter and Amazon accounts via a microsite.