Nothing Influences Shoppers More Than Their Friends -- TurnTo Launches Social Shopping

In 2011, companies will be looking towards social commerce to help boost sales and profits. TurnTo is a company that is making it their mission to prove the power of social interaction to retailers and e-commerce stores, through product sharing and social merchandising.


In 2011, companies will be looking towards social commerce to help boost sales and profits. TurnTo is a company that is making it their mission to prove the power of social interaction to retailers and e-commerce stores, through product sharing and social merchandising.

Product reviews and word-of-mouth advertising have given consumers the added confidence they want when they make in-store purchases. However, for online shoppers, two of the basic concerns include them needing more information on their purchase and privacy for their personal information from credit card numbers to what they purchased.

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