Notable 2018 Behavioral Trends on YouTube

Going back to basics, searching for inspiration, looking for connection

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People watch more than 1 billion hours of video on YouTube every day and generate billions of views. While that sheer volume creates a lot of noise, when you look a little closer, patterns start to emerge—patterns that reveal a lot about viewer behavior.

Here are three of the most interesting ones that we saw play out on YouTube in 2018.

Going back to basics

Modern life can be hectic. In fact, according to the American Psychological Association, three out of four Americans say they’ve experienced at least one stress symptom in the past month.

It’s not surprising, then, that people are looking for ways to decompress, unwind and simplify their lives.



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