Notable 2018 Behavioral Trends on YouTube

Going back to basics, searching for inspiration, looking for connection

Watch time of YouTube videos related to “relaxing” increased by more than 70 percent between July 2017 and June 2018 PhotoBylove/iStock

People watch more than 1 billion hours of video on YouTube every day and generate billions of views. While that sheer volume creates a lot of noise, when you look a little closer, patterns start to emerge—patterns that reveal a lot about viewer behavior.