Not Nearly as Many Millennials Are Planning to Shop in Stores This Black Friday as in 2015

And buying on mobile devices continues to grow

Significantly fewer millennials are planning on shopping in brick-and-mortar stores this Black Friday compared with just two years ago. In fact, just 35 percent of millennial Black Friday shoppers say they’ll buy in a store this year, down from 61 percent in 2015.

Infographic: Yuliya Kim; Sources: Influenster

Meanwhile, more millennials are planning on doing their Black Friday shopping on mobile devices, and online reviews remain the leading factor influencing their purchasing decisions on the busiest shopping days of the year.

Those

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