Significantly fewer millennials are planning on shopping in brick-and-mortar stores this Black Friday compared with just two years ago. In fact, just 35 percent of millennial Black Friday shoppers say they’ll buy in a store this year, down from 61 percent in 2015.
Meanwhile, more millennials are planning on doing their Black Friday shopping on mobile devices, and online reviews remain the leading factor influencing their purchasing decisions on the busiest shopping days of the year.
Those
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