March Madness: North Carolina Dominates 2016 Final Four Buzz

The University of North Carolina dominated the Final Four teams in the 2016 NCAA Men’s Division I Basketball Championship tournament in terms of social buzz, but an eliminated team carved out a chunk for itself, as well.

The University of North Carolina dominated the Final Four teams in the 2016 NCAA Men’s Division I Basketball Championship tournament in terms of social buzz, but an eliminated team carved out a chunk for itself, as well.

Data analytics firm ListenFirst Media shared its digital engagement ratings for this year’s Final Four teams:

  1. North Carolina: 808,427
  2. Syracuse University: 309,184
  3. University of Oklahoma: 256,959
  4. Villanova University: 199,693

Other NCAA Tournament-related tidbits shared by ListenFirst Media included:

  • Although eliminated, Duke University accounted for 25 percent of online conversations about the 64 teams in this year’s tournament, largely due to the controversy over the discussion between Duke head coach Mike Krzyzewski and University of Oregon forward Dillon Brooks.
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