Nordstrom & Macy's Among Top 10 Retailers on Social Media
While clothing retailers do well online in the world of visual media, Amazon and Costco customers are talking more about the brands offline.
Social media has become an important part of marketing strategies across industries, with retailers hoping to reap the biggest benefits during the holiday shopping season. While many marketers are tapping social media influencers to raise awareness for their brands, it’s really the unprecedented power of word-of-mouth brands are really looking to leverage.
According to a statement from Engagement Labs CEO Bryan Segal:
A retailer’s entire year is often determined in the months leading up to the holiday season.
To wit, Engagement Labs combined its eValue methodology with TalkTrack, from market research firm Keller Fay, to rank the top retailers in terms of both social media and word of mouth conversations.
Nordstrom, Macys and Hollister topped the list on Facebook, Twitter and Instagram respectively.
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