Nomad Editions Pivots, Again

Mobile publisher finds new way to build awareness for its titles


Nearly two years after launching a digital publishing company for mobile devices, Nomad Editions founder Mark Edmiston is still figuring out how to make a business model that works in the electronic age.

Edmiston—who was president/CEO of Newsweek before going into media investment banking—was shooting to have 20 titles and 200,000 in combined circulation within a year, but for Nomad, a virtually unknown startup with little promotion, that’s been harder than expected.

Along the way, he’s tweaked the model, shedding titles that didn’t take off and lowering the subscription price.

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