How Your Content Strategy Can Increase Your Social Footprint

Sponsored content--which can take advertisers and publishers beyond just views and impressions to achieve more meaningful audience engagement--isn’t a new concept, but it’s clearly on the rise.

If you’re looking to optimize your brand’s social reach, it’s time to devote more resources toward your content strategy. While traditional content marketing is great for site conversion, research shows that sponsored content, many times placed under the umbrella of native advertising, is more effective at driving social engagement.