No Surprise: Facebook Is Dominating Social Video (Report)

YouTube, Vimeo and other video platforms can't compete with Facebook


Video has become the core of social networks during the last few years, driving growth, engagement, media consumption and ad consumption. Indeed, the explosion of video on social media is having a disruptive impact on established video platforms, as nearly every major social network, including Facebook,  invests heavily in video infrastructure. A report from social media analytics platform Quintly examines Facebook’s continued dominance of video.

Of the 167,000 profiles examined by Quintly, 47 percent use video of some sort in their Facebook campaigns, including video from any source and Facebook Live video.

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