No Surprise: Facebook Is Dominating Social Video (Report)

YouTube, Vimeo and other video platforms can't compete with Facebook

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Video has become the core of social networks during the last few years, driving growth, engagement, media consumption and ad consumption. Indeed, the explosion of video on social media is having a disruptive impact on established video platforms, as nearly every major social network, including Facebook,  invests heavily in video infrastructure.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in