No Recession in Sight for the Social Web
Josh Bernoff of Forrester Research has a great post about why social applications will thrive in a recession. This is definitely encouraging new for me considering that I make my living from this industry. One of the primary reasons for this space’s continued growth is the low budget required for application development. Significant ad campaigns cost millions whereas social applications range from $10K to $200K depending on complexity.
The other primary driver of social applications is that they are measurable.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in