Why You Shouldn't Waste Your Money on Online Display Ads

Display ads are least likely to be seen and have the lowest return on investment of any other digital advertising tactic.

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Display advertising has suffered some damning news in recent years. From large amounts of bot traffic to shady practices, display advertising gets a very bad rap. Taking this information collectively could indicate that the state of the display advertising market is even worse than we thought, and possibly rife with fraud.

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