Display advertising has suffered some damning news in recent years. From large amounts of bot traffic to shady practices, display advertising gets a very bad rap. Taking this information collectively could indicate that the state of the display advertising market is even worse than we thought, and possibly rife with fraud.
The biggest issues, according to Bob Hoffman, retired CEO and chairman of Hoffman/Lewis Advertising:
- One-half, or more, of paid online display ads never appear in front of humans.