According to Ad Age, a Google report found that almost half—46 percent—of video ads are never viewed. That’s bad news for some media companies, who have pinned at least part of their hopes on the rise of online video.
If no one is watching video ads, advertisers will turn skittish. If that happens, those media companies will likely suffer.
We’ve always been skeptical of the supposed video boom. The fact is that rarely have we ever wanted to watch something that could be explained with text.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in