Sellers using the Buy on Google checkout experience will no longer have to pay commission fees, and the platform is being opened up to third-party providers, the company said Thursday.
This follows April’s move to provide free product listings in the Google Shopping tab for merchants affected by the coronavirus pandemic, and a similar move in June involving its search results page.
President of commerce Bill Ready said in a blog post that while retailers have multiple options from Google to drive traffic to their websites, Buy on Google gives them a convenient way for people to purchase items as they discover them, adding, “By removing our commission fees, we’re lowering the cost of doing business and making it even easier for retailers of all sizes to sell directly on Google, starting with a pilot that we’ll expand to all eligible sellers in the U.S.
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