No Dicks Allowed; Inside Google's Privacy Sandbox: Thursday's First Things First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Postpartum Brand Frida Mom Offers Advice on Avoiding Dicks (Literal or Otherwise) After Birth No dicks are allowed for at least six weeks after women have given birth—and that doesn’t just mean physical dicks. Your opinionated relatives and your unempathetic friends are also among the dicks not allowed to bother new mothers, according to a new ad from postpartum brand Frida Mom, which worked with Ryan Reynolds' agency Maximum Effort to craft the campaign. Watch: The PSA, or “Postpartum Service Announcement,” was created for the brand’s social platforms. Also from Ryan Reynolds: This ad is definitely, 100% a family-friendly ad for (non-alcoholic) juice and the upcoming film The Croods: A New Age. It’s certainly not an ad for Aviation Gin—nope, it’s not about adult beverages at all. Inside Google Chrome’s Privacy Sandbox Proposals After Adweek broke the news last year that Google was planning to phase out third-party cookies, marketers have been left searching for answers about how Google's decision will affect the future of data. Concerns have been mounting that Google's so-called Privacy Sandbox will lead to Google's further domination of ad-tech, effectively shutting out independent ad-tech. Adweek's programmatic editor Ronan Shields sat-in on presentations from leading Google developers on how they propose marketing attribution will take place in the world's most popular web browser in a post-cookie Chrome. Here's what he learned Related stories: Sheri Bachstein, global head of IBM Watson Advertising, released the company’s predictions for AI and the ad tech industry as the industry head into 2021. Anticipate new developments around privacy, consumer choice and reactions to the pandemic.Attorneys general from 10 states sued Google on Wednesday for alleged antitrust violations related to its ad stack, popularly known as DoubleClick. HBO Max, Roku Strike Distribution Deal Ahead of Wonder Woman 1984 Release HBO Max is finally coming to Roku on Dec. 17 after a standoff that lasted for months, meaning that the HBO app on Roku will be auto-updated to HBO Max if it’s already downloaded. Even if it’s not, the streaming service will be highlighted in two Roku Channel categories. Good timing: The move comes after HBO Max announced it will release Wonder Woman 1984 and the streaming service on Dec. 25. The FTC Keeps Throttling Razor Brand Acquisitions, But It Doesn’t Spell Doom for the DTC World The Federal Trade Commission is halting attempts by larger brands to acquire smaller DTC razor brands, most recently filing a suit to stop the acquisition of Billie by Procter & Gamble—and much in the same way that Edgewell was blocked from buying Harry’s. The issue is focused on antitrust concerns, but for a reason peculiar to the industry: There are only a small number of brands attempting to compete within it, and two major legacy players. Preventing players from edging out the competition: The FTC is aiming to retain disruption in the DTC razor space to maintain competition in the market. More of Today’s Top News & Highlights: Atlanta Brands Are Keeping Their Agencies Accountable for Racial EqualityBrand Leaders Share 4 Pandemic Pivots Sticking Around in 2021The 12 Marketing Books of ChristmasE.l.f. Hopes to Recreate Its Viral TikTok Success on TrillerCreative Tech Platform Runway Raises $8.5 Million to Make AI Tools More AccessibleFacebook Urges Apple to Think of the Small Businesses With iOS 14 Changes Laugh If You Want, but Ugly Sweaters Are 2020’s Coolest Holiday Marketing Idea What does lower-budget White Castle have that Burger King and McDonald’s don’t? Well, a few things, but in terms of holiday marketing, the answer is an ugly Christmas sweater. Starting last year, it became one of a growing number of brands that have partnered with the Ugly Sweater Store on a branded sweater—which sold out. Now it’s back, and the 2020 edition lights up. See the latest ugly sweater styles from other brands, including Popeyes, Whataburger and Taco Bell, and learn more about sweaters as a marketing outlet. More of the Latest: Budweiser Wants to Put Your Dog’s Picture on a Can This Holiday SeasonSamsung Taps Paul Mescal to Capture a Turbulent 2020 Through Modern DanceWith New Award, the Craft Beer Industry Addresses Its Evolving Diversity and InclusionFox Builds Yet Another Series Around a Brand, Wild Cherry Pepsi, With Cherries WildAirbnb’s Mariah Carey Experience Is the Safe Way to Spend New Year’s Eve in Times SquareM&Ms Will Return to the Super Bowl in 2021