No, Begging Twitter to Verify Your Account Won't Make It Happen

Relationships, not hashtag campaigns, earn the checkmark

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

For those who really, really want Twitter’s coveted blue "verified account" badge, it is pursued as the ultimate validation of their life’s worth. For those who already have one, it’s … meh.

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