No, Begging Twitter to Verify Your Account Won’t Make It Happen

Relationships, not hashtag campaigns, earn the checkmark

For those who really, really want Twitter’s coveted blue "verified account" badge, it is pursued as the ultimate validation of their life’s worth. For those who already have one, it’s … meh.

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."