Nintendo Courting Media Partners for New Wii

Japanese game company looking to take page out of Xbox's strategy


The Xbox 360 is proving to be such a popular media entertainment device that even Nintendo wants one of its own.

The Japanese gaming giant has begun preliminary conversations with several major media companies, exploring possible content distribution partnerships for the upcoming Wii U, the sequel to Nintendo’s smash hit gaming console.

According to multiple sources, Nintendo is eyeing the Xbox’s expansion beyond gaming and is looking to emulate its strategy for the Wii U.

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