Nike's Just Do It Anniversary Spot Scores on YouTube

Video generates 4.3 million views in a week, spurring more Nike traffic

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When it comes to branded videos, Nike had a huge week on YouTube last week. The new "Possibilities" spot, which celebrates 25 years of the Just Do It campaign, roared out of the gate to generate over 4.3 million views, landing it atop the VideoWatch/VidIQ weekly ranking. That clip seems to have spurred viewers to check out other Nike clips, including the two-month-old football-themed 'Nike Hypervenom—Deadly Breed' which also found it's way into the top ten at number 4.



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