Nike Took Over Times Square to Salute the U.S. Women’s National Team

The USWNT defeated Mexico 3-0 at Red Bull Arena in Harrison, N.J., Sunday, in its final tune-up prior to competing in FIFA Women’s World Cup France 2019, where it will next face Thailand Tuesday, June 11, at Stade Auguste-Delaune in Reims.

All 23 women on the team arrived in Times Square via a double-decker bus branded with Nike’s “Dream With US” message, where they were surprised by seeing 16 screens throughout Times Square displaying their names, photos and game highlights.

Nike also took over billboards in Times Square, on Manhattan’s 34th Street and in other cities prior to last Friday.

The 23 USWNT members were joined in the creative by Dream Leaders—New York creatives who work to inspire the city—including Cece Olisa, Kelly Roberts, Ruby Aldridge,...