Social Pro Daily

Nike Shared the Stories of Everyday Athletes in Documentary-Style Videos for Instagram’s IGTV

Longtime content agency Conscious Minds is helping the brand craft its new approach

nike-shared-stories-content-2018 — Nike used IGTV to chronicle Chicago native Maynor De Leon's quest to lose 500 poundsNike/Conscious Minds

November 21, 2018

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Nike dipped its toes in the IGTV waters for the first time with its documentary-style profiles of everyday athletes, which it began sharing on the platform in September.

David Cohen

@9Number9
david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

Social Pro Daily

Nike Shared the Stories of Everyday Athletes in Documentary-Style Videos for Instagram’s IGTV

Longtime content agency Conscious Minds is helping the brand craft its new approach

David Cohen

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David Cohen