Nike Proves Content Is King When It Comes To Viral Videos

By now you have probably seen Nike’s World Cup ‘Write The Future’ viral video, which has been viewed over 15 million times on YouTube in the last month. But what you may not have known is that the video received its first 3 million views while it was unlisted on YouTube. The fact that the video garnered a whopping 3 million views before it was even launched officially just goes to show that content is king in the world of viral video and videos of the right caliber will spread via word of mouth without a major promotional push or campaign.

In early May, YouTube announced the addition of unlisted videos to the site’s privacy settings. When a video is unlisted it does not appear in search results and can only be accessed by users who have been given the direct link to the video. Nike uploaded their ‘Write The Future’ video to YouTube as unlisted on May 17.