Nielsen: TV-Related Tweets Are Up Nearly Across the Board During Covid-19

But what are heavy sports viewers watching?

This has been the scene in stadiums and arenas for roughly six weeks primeimages/iStock

Tweets about television are up in nearly every category from March 1 through April 15 compared with the same time last year, largely driven by the coronavirus pandemic, Nielsen found in a study, but one category stands out as a glaring exception: sports.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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