Nielsen’s TV Ad Metrics Now Available For Online Video Advertisers

Just as online video is becoming more like TV, online video ad metrics just got a whole lot closer to TV ad metrics. Nielsen and Tremor video have partnered up to bring Nielsen Online Campaign Ratings gross rating point (GRP) data to Tremor’s VideoHub for Advertisers.

As online video viewership grows and more and more people get their fix of video entertainment on the web, advertisers are looking for new and improved ways to measure their online video advertising success.  Just as online video is becoming more like TV, online video ad metrics just got a whole lot closer to TV ad metrics.  Nielsen and Tremor video have partnered up to bring Nielsen Online Campaign Ratings gross rating point (GRP) data to Tremor’s VideoHub for Advertisers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in