Nielsen: Social Nets Overtake E-mail

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NEW YORK Social networking has overtaken e-mail as the most popular Internet activity, according to a new study released by Nielsen.
 
Active reach in what Nielsen defines as “member communities” now exceeds e-mail participation by 67 percent to 65 percent. What’s more, the reach of social networking and blogging venues is growing at twice the rate of other large drivers of Internet use such as portals, e-mail and search.
 
Nielsen, which is the parent company of Adweek, concluded that the shift to social activity online would have profound effects on marketers and publishers.

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