Nielsen Social Content Ratings, Week of March 19: Most Choose the 2018 Kids’ Choice Awards

Nickelodeon’s event drew 7.953 million interactions across Facebook, Twitter, Instagram

The 2018 Kids' Choice Awards on Nickelodeon ran away with the week Nickelodeon

Facebook, Twitter and Instagram users believe the children are the present, as the 2018 Kids’ Choice Awards on Nickelodeon dominated the Nielsen Social Content Ratings for the week of March 19.

The awards show tallied 7.953 million interactions across the three social networks, far outdistancing the two World Wrestling Entertainment offerings from USA Network that took second and third place—WWE Monday Night Raw (2.034 million) and WWE SmackDown (1.427 million).

It was all basketball, all the time on the sports chart, as the four regional final games in the 2017-18 NCAA Men’s Division I Basketball Championship tournament and six National Basketball Association match-ups accounted for all 10 spots.

CBS’ presentation of the University of Kansas’ overtime victory over Duke University was tops, with 3.499 million total interactions across Facebook, Twitter and Instagram, followed by the Cleveland Cavaliers at the Brooklyn Nets on NBA TV (2.756 million) and ESPN’s and ESPN Deportes’ broadcast of the Milwaukee Bucks at Cleveland (2.61 million). David Cohen is editor of Adweek's Social Pro Daily.