Nielsen Social Content Ratings Bolsters Talent Promotion Measurement via Instagram

Facebook and Twitter were already being tracked, as well

Instagram recently enabled creator account measurement via its Graph API bombuscreative/iStock

The Nielsen Social Content Ratings measure talent’s promotion of television shows across Instagram, Facebook and Twitter, and its data from Instagram just became more robust.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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