There were 2.9 billion social interactions on Facebook and Twitter related to the 2016-17 television season, according to Nielsen Social Content Ratings. Which series, special and sports events drew the most buzz?
From Sept. 18, 2016, through May 24, 2017, AMC’s The Walking Dead made the competition look like zombies, averaging 2.028 million interactions across Facebook and Twitter per episode. Fox’s Empire came in a distant second, at 860,000, and ABC’s The Bachelor, in turn, came in a distant third, at 453,000.
Nielsen
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in