Nielsen Social Content Ratings, Week of Nov. 14: AMAs, Dallas Cowboys Draw Buzz

The 2016 American Music Awards topped the Nielsen Social Content Ratings for TV series and specials for the week of Nov. 14.

The 2016 American Music Awards topped the Nielsen Social Content Ratings for TV series and specials for the week of Nov. 14.

Meanwhile, the National Football League remained atop the sports category, led by the Dallas Cowboys.

The AMAs on ABC were responsible for 3.426 million total interactions across Facebook and Twitter, easily outdistancing the 17th Annual Latin Grammy Awards on Univision and Fox’s Empire, at 892,000 and 731,000, respectively.

And NFL games accounted for eight of the top 10 sports events for the week in terms of total interactions, led by the Cowboys’ victory over the visiting Baltimore Ravens, at 18.178

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in