Nielsen Social Content Ratings, Week of May 15: Billboard Music Awards Blast Competition
The NBA playoffs dominated the sports list for the week, snagging the top six spots
The Billboard Music Awards on ABC were heard loud and clear on Facebook and Twitter, spurring 5.346 million interactions across the two social networks, according to the Nielsen Social Content Ratings for the week of May 15.
The awards show accounted for more than five times the interactions across the two social networks sparked by NBC’s The Voice (1.039 million), which, in turn, nearly doubled the total of third-place finisher the 2017 National Basketball Association Draft Lottery on ESPN (520,000).
The NBA playoffs dominated the sports list for the week, snagging the top six spots.
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