Nielsen Says Mainstream Consumers Really Are Interested in Virtual Reality

More than half were intrigued after learning the basics

The question of whether virtual reality will become a mainstream medium has in some ways been more of a "chicken or egg" dilemma. Some say there needs to be enough content created to warrant paying for expensive VR headsets, while others say there needs to be enough headsets in the market to give advertisers and media companies a good reason to invest in the burgeoning medium.