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Nielsen will soon lend even more legitimacy to esports advertising by measuring sponsorship deals through Riot Games.
Riot Games, the gaming publisher and esports event organizer, said it will begin working with Nielsen to measure the value of brand deals for Riot’s League of Legends leagues and competitions. The deal, announced today, could help show how brands working with the growing industry are seeing return on investment in ways similar to sponsorships in traditional sports.
According to eMarketer, 400
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