Nielsen Is Partnering With Riot Games to Measure Esports Sponsorships

The deal will help brands examine ROI with the growing industry

Nielsen will begin measuring brand sponsorships for Riot's League of Legends tournaments. Riot Games

Nielsen will soon lend even more legitimacy to esports advertising by measuring sponsorship deals through Riot Games.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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