Nielsen said today it will overhaul its digital measurement methodology and begin a phased rollout to clients in early 2021.
Amid new privacy rules—enforcement of the California Consumer Privacy Act began July 1, and Google will stop supporting third-party cookies in its Chrome browser by 2022—the company said media owners will be able to use the new methodology to better monetize assets and optimize media spend.
“Over the last year, we’ve been laser focused on transitioning Nielsen to become a platform company.
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