Nielsen Unveils New ID System to Bolster Cross-Platform Measurement

TV advertising stalwart prepares data offering independent of cookies and mobile IDs

Nielsen, a mainstay of the TV advertising industry, today unveiled its new ID resolution system, a launch that amounts to a comprehensive overhaul of its cross-screen measurement methodology.

@ronan_shields Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.