Nielsen: Facebook Led 2009 Social Media Traffic Growth in the US and Abroad
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Nielsen is the latest web measurement company to release a review of social networking traffic in 2009, and most of the results aren’t too surprising: Both the number of users to social networking sites and the amount of time they spent increased substantially, with Facebook leading the way. Here’s our quick take.
“With 206.9 million unique visitors, Facebook was the No. 1 global social networking destination in December 2009,” Nielsen says, “and 67% of global social media users visited the site during the month.”