Nielsen and Kraft Pilot New Brand Tracking Tool

Did that ad actually convince someone to buy?

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Ever wondered whether that ad you worked so hard on actually convinced somebody to buy your product? Now Nielsen can tell you, down to the individual ad buy.

The ROI-centric approach has been a major point of contention among marketers who are tired of buying age and sex blindly or trying to cook up data acquired from third parties; now, thanks to partnerships with Acxiom, Experian and of course Nielsen's ROI-data joint venture Nielsen-Catalina, Nielsen can cross-reference transaction records with viewer habits (all white-listed, of course) and tell you what's working with your digital strategy.



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