NHL Players to Fans: ‘We Miss Hockey’

The league released a new video on Facebook, Instagram, Twitter, YouTube

The National Hockey League released a social video tribute from players and teams to fans who are missing the sport during the coronavirus pandemic.

We Miss Hockey is available via the league’s presences on Facebook, Instagram, Twitter and YouTube.

It features players Sidney Crosby, Drew Doughty, Oliver Ekman-Larsson, Marc-Andre Fleury, Nick Foligno, Claude Giroux, Connor McDavid, Alex Ovechkin, Nate Schmidt and Jonathan Toews, along with fan-created content, set to “Better Days” from Interscope RecordsOneRepublic.

NHL Studios produced We Miss Hockey, and NHL chief content officer Steve Mayer was the executive producer.

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