The NFL Wants a Piece of the $11 Billion Fantasy Football Market

Will this crowded field have room for a new player?

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The NFL released its new NFL Now app on Wednesday to establish a presence in the digital market and tap into the fantasy league profits.

The Hollywood Reporter explains that, based on the NFL’s own research, 56 percent of fans are using a secondary device as they watch live games on TV. While Yahoo, ESPN and other app designers are already providing digital content for viewers, the NFL hopes to seize the market by delivering easy-access stats, personalized recommendations based on individual usage and exclusive NFL-branded content.

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