The Jacksonville Jaguars’ surge to the club’s first National Football League playoff berth since 2007 let to a social surge, as well.
The Jaguars posted the highest growth among NFL teams on Facebook and Instagram during weeks 13 through 15 of the season, while another team that has been absent from the postseason for a long time, the Los Angeles Rams (2004), led growth on Twitter.
Social marketing firm Unmetric analyzed all of the teams in the league on the three social networks from Nov.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in