NFL Players Taking a Knee Cost Sponsor Papa John's Millions?

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Papa John’s, the NFL’s official pizza sponsor, just had a bad earnings call. Now, the company’s founder claims the unresolved controversy about league players taking a knee in protest during the national anthem personally cost him $70 million in 24 hours. That brings up an issue for marketers: Is being a sponsor a risky proposition or is it rewarding?
Current sponsorship practices have brands front-and-center during NFL games and literally center-screen during the World Series.

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