Next Step for Google's Mobile Ads
Company moves forward with DoubleClick/AdMob integration
It looks like Google is finally putting the pieces of its mobile advertising strategy together.
Back in 2010, after months of regulatory scrutiny, the company completed its acquisition of mobile advertising startup AdMob. Last month, Google's head of mobile for the Americas (who joined Google through the AdMob deal) said the company is now in the "execution phase" of its mobile ad strategy. And today, Google announced that it has completed the first campaign that integrates AdMob with its DoubleClick ad server.
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