The Next Chapter of Social Media Marketing Is the Paid Promo

Sponsored tweets, posts key to continuing success

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The first two chapters of the social marketing story were about "owned" and "earned" media. Building social pages, developing apps and creating compelling content were top priorities. And there was tremendous value in this, as companies like Buddy Media and Vitrue, among others, gave marketers effective ways to host and manage their social network communities. 

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