Newsweek Unveils Its First Animated Cover

After shutting down print, newsweekly embraces GIF and animated Internet culture

Freed from the chains of print, Newsweek is continuing its streak of digital firsts to raise eyebrows for its tablet edition, whose Jan. 11 edition will feature an animated cover image for the first time in the magazine's 80-year history.

When tablet subscribers download the coming week's issue, they'll first notice a blank, light-blue screen, which gives way to a four-second animation of the descent of the deep-diving submarine Pisces IV. Carrying the cover title, "Have We Hit Bottom?" (a headline sure to invite a few snide comments after Newsweek's recent print struggles) the story chronicles the last manned deep sea diving expedition.

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