Newspapers Reaching More Readers Per Copy as Circulation Falls Faster Than Readership

The story of declining circulation and readership among U.S. dailies is a common refrain among media analysts, but a new research report shows that in recent years a given newspaper gets passed around more, even as fewer people buy their own copy. Scarborough Research and the Newspaper National Network today released a study saying that newspaper “readers-per-copy” rates have increased over the past three years as circulation numbers have declined.