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Our fragmented attention spans are so fickle that if something doesn't grab us in the first few seconds, we're likely to turn away.
Research by Web performance monitoring company Catchpoint Systems suggests that news sites may be in trouble because publishers are putting too many assets on their Web pages, forcing the content and the advertisements to load too slowly.
Catchpoint Systems measured how much time it takes to load pages at top sites, noting how many items were on the page and the average total downloaded bytes.