News Outlets Are Using Realistic AI to Convey Emotions and Narrate News

The technology comes as media companies double down on audio strategies

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Across the websites of local newspapers such as the Miami Herald, The Sacramento Bee and The Kansas City Star, a new embedded narration option now offers to read each article aloud with a cadence, inflection and sometimes even an emotional tone that one would expect from a real human speaker.

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This story first appeared in the Aug. 31, 2020, issue of Adweek magazine. Click here to subscribe.