News Outlets Are Using Realistic AI to Convey Emotions and Narrate News

The technology comes as media companies double down on audio strategies

robot pointing at voice bubbles
Newspapers are betting they can do more with audio on a bigger, cheaper scale using machine learning. Getty Images

Across the websites of local newspapers such as the Miami Herald, The Sacramento Bee and The Kansas City Star, a new embedded narration option now offers to read each article aloud with a cadence, inflection and sometimes even an emotional tone that one would expect from a real human speaker.

This story first appeared in the Aug. 31, 2020, issue of Adweek magazine. Click here to subscribe.
@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}